An artistic family tree

Art and graphics have been always running through Valeria’s veins since she was born. Her family has a long history in illustration, graphic arts, and the advertising industry. Valeria’s family tree is amazing: most of her ancestors, in fact, were artists and illustrators involved in important editorial and advertising publications since the end of the 19th century. In the long list we find her great-grandfather Leonida Edel, Alfredo Edel, her grandmother Letizia Edel with her brothers Nico Edel, Antonio and Leopoldo Edel, Nick Edel, Bruno Edel and many others up to Giuseppe Naudin.

Flavour and style

Valeria’s works are characterized by the use of shapes and colors to create elegant, eye-catching, unique, and distinctive designs. Over the years she has specialized in the role of art director where her creative and management skills can melt. Her art director career stands out thanks to her professionalism, great accuracy, and ability to find the best visual solution for the main clients and project goals.

Bio

Valeria was born in Turin in 1982 where her artistic career started very soon. She got a master’s University degree in Fine Arts (Accademia delle Belle Arti di Torino) and after that, she decided to add some more specific skills to her expertise with a Master’s Degree in 3D graphics and modeling (Escuela Trazos – Madrid). She attended several workshops, for her professional training as an illustrator, at the MiMaster School including «Illustration for magazines» directed by Nicholas Blechman (creative director of the New Yorker) and Matt Dorfman (art director of the New York Times Book Review) and «Book Cover Illustration» directed by Jason Ramirez (art director Penguin Book) and Stefano Guerri (art director Feltrinelli).